Events

2026

Visiting Moutai’s booth at TFWA Singapore

May, 2026

At TFWA Singapore, our company had the opportunity to experience the Kweichow Moutai booth up close. From a refreshed brand identity rooted in cultural heritage to a clear international ambition, Moutai continues to show why it stands at the pinnacle of the global spirits industry. It’s evolving and transforming duty-free travel retail into a meaningful touchpoint to engage with consumers worldwide.

After ten years of working with the world’s biggest alcohol brand, we’re proud to witness Moutai’s international evolution up close, and excited about what it means for the future of baijiu in Belgium/Europe.

International distributors’ gathering (Guiyang, China)

March, 2026

Mid March, we joined the 2026 Kweichow Moutai International Distributors’ Conference in Guiyang. Together with our global partners, we looked at our 2025 performance, reviewed the progress of our overseas expansion, and assessed the opportunities and challenges ahead.

Aligned with Moutai’s 2026 international goals, we fine-tuned our strategic approach and outlined key priorities as we continue to write the next chapter of Moutai’s global journey.

Year of the Horse Chinese New Year’s reception (Brussels)

February 26, 2026

On February 26th, Moutai Belgium sponsored the Belgian-Chinese Chamber of Commerce’s annual Chinese New Year’s Reception, bringing together 300 esteemed guests, including H.E. Mr. Fei Shengchao, Chinese Ambassador to Belgium, and Minister of Finances and Pensions, Jan Jambon.

An unforgettable evening of culture, connection, and celebration at the stunning Cercle Royal Gaulois in Brussels: a heartfelt thank you to everyone who joined us, we loved sharing the spirit of Moutai with you!

European Business Forum (Paris, France)

January 25, 2026

Full report: 以文化深耕以改革破题茅台集团赴法国开展文化交流与市场调研

Chinese New Year promotion

Celebrate the Year of the Horse with exclusive discounts on our Moutai products and receive a complimentary gift set with every purchase*, such as premium drinkware sets, Chinese coffee cups and more.

*Promotion ends February 28, 2026, applicable per purchase (minimum one case). Bigger, premium gift sets apply per purchase as well, not per bottle in a case. Limited stock for gift sets, first come, first served.