The History of Moutai

A Chinese liquor with a 2000 year history

The history of this traditional Chinese liquor goes back over 2000 years with a significant evolution during the Qing Dynasty (1644-1912) when Chinese distillers introduced advanced and unique techniques for processing this distinctive type of liquor.

Maotai became the first Chinese liquor to be produced in large-scale production. The Communist government consolidated a lot of local distilleries into 1 state-owned company, Kweichow Moutai (the name is an old romanization of “Guizhou Maotai”).

This company is located in the Guizhou Province, in South-West China, where liquor distillery has a very long tradition.

Moutai Town

Moutai is an organic distilled spirit made in the ideal & by government protected brewing environment of the Maotai Town, in the Guizhou province.

It is located on the east bank of the Chishui river that rises between 420 and 550 meters above sea level. Because of its unique geological location, with a special micro-climate and the presence of the clear & pure Chishui water , the Moutai spirit gets its distinctive and multi-dimensional flavour.

The superior spirit of China

Since its gold prize in 1915 at the Panama-Pacific Exposition in San Francisco, Moutai shares the title of the world’s top 3 distilled liquors with Cognac brandy from France & Whisky from the Scottish Highlands. It is however the only one of the 3 that is distilling yeast during its distillation process (7 times) and the only one using solid grain material in the fermentation process which makes this liquor even more special & unique !

With reason, this multiple award winning and high-end spirit was named China’s superior liquor in 1951, two years after the founding of the People’s Republic of China. It has become the ultimate gift for special people & various celebrations. It is the only alcoholic beverage presented as an official gift by Chinese embassies in foreign countries and is used on many official occasions with foreign heads of state.

Everyone who loves an extraordinary experience in life should taste this premium spirit, savouring and enjoying China’s historical and most popular liquor!

Are you ready to discover Kweichow Moutai?

Find out what is so special about this mysterious drink!

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There is more to Moutai than meets the eye...

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