The History of Moutai

The embodiment of Chinese heritage

With a rich history spanning over 2000 years, Moutai has been cherished for generations. Its craft was perfected during the Qing Dynasty (1644–1911), when innovative distillers developed unique techniques that elevated Moutai’s distinct flavour and character, making it a symbol of China’s cultural heritage.

Moutai holds the honour of being the first Chinese liquor to enter large-scale production, a milestone achieved when the Communist government merged several local distilleries to form Kweichow Moutai. This state-owned enterprise carries forward the legacy of excellence and tradition that defines this exquisite spirit.

Nestled in the heart of Guizhou Province in Southwest China, Moutai embodies the
region’s centuries-old distilling tradition. Each sip of Maotai reflects the dedication,
expertise, and artistry of its makers, offering a taste of China’s past.

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Moutai Town

Moutai is distilled in the government-protected brewing haven of Maotai Town, nestled in Guizhou Province.

The region’s distinct geological features create the perfect environment for brewing. With its special micro-climate, pure mountain air and crystal-clear waters of the Chishui River, Moutai develops its signature multi-dimensional flavour -a harmonious blend of rich complexity and natural purity.